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EXCLUSIVE: Matthew McConaughey Launching Surf Line
Wednesday March 5, 2008

Matthew McConaughey
May 13, 2007
Finalpixx.com

The next time Matthew McConaughey bares his bod at the beach, he may be wearing his own designs.

Us Weekly has learned exclusively that the sand-and-surf-loving star, 38, is developing his own line of swim apparel named j.k. livin, after his production company — and personal mantra — “Just keep livin’.”

Available via his Web site, matthewmcconaughey.com, this summer, the must-haves will run the gamut from T-shirts to swimsuits to Frisbees.

“It will be a one-stop shop for every-thing you need for the beach,” a rep for the actor, who’s expecting another special delivery this summer (a baby with Brazilian model love Camila Alves, 25), tells Us.

(“There’s a perception of me as a beach guy,” the actor — in a j.k. livin shirt — has said.)

Not bad for a man who recently dished to dished to Playboy: “My mom didn’t even put a bathing suit on us at the country club until we were 9.”

For more on McConaughey, pick up the newest issue of Us Weekly on stands now.

Tell Us: Would you buy Matthew McConaughey’s designs?

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