Already have an account?
Get back to the

Facebook Rejected This Image of Tess Holliday for Depicting a Body in an ‘Undesirable Manner’

Screen shot 2016 05 24 at 121059 pm bf16cb45 0a23 43cd 884b af67de68a2f5

Baby Bump’n ?????? #33weeks #babyhollidayontheway

A post shared by Plus Model?Wife?Mom?Feminist? (@tessholliday) on

Eff their beauty standards. After Chercez La Femme, an Australian feminist talk show, used a photo of Tess Holliday on their Facebook page for an event called Feminism and Fat, the social network rejected a request to use Holliday’s photo as an ad because of a violation.

“Your ad wasn’t approved because its image violates Facebook’s Ad Guidelines by promoting an idealized physical image,” a notification read, according to a screenshot the group posted on May 19. And after appealing the action, Jessamy Gleeson (who’s a producer for the show) received a similar explanation.

Related: PHOTOS: Spring 2016 Dresses in Every Length

“The image being used in the ad doesn’t comply with our Health and Fitness Policy,” a message read. “The image depicts a body or body parts in an undesirable manner. Ads may not depict a state of health or body weight as being perfect or extremely undesirable.” Images including close-ups of muffin-tops, people pinching their fat, people with too-tight clothes are prohibited, but “an image of a relevant activity, such as running or riding a bike” is A-OK.

Related: PHOTOS: Celebrity Feuds: The Biggest Ever!

Chercez La Femme — which covers current affairs and pop culture from a feminist angle — naturally expressed their disgust and called for their fans to share the screenshot of Facebook’s insensitive message. 

It looks like it worked: The image of Holliday was approved, and Facebook acknowledged their insensitive misstep. “Our team processes millions of advertising images each week, and in some instances we incorrectly prohibit ads,” a spokesperson for the site told Cosmopolitan.com. “This image does not violate our ad policies. We apologize for the error and have let the advertiser know we are approving their ad.”

Got a Tip form close button
Got a tip for US?
We're All Ears for Celebrity Buzz!