Still hot!

James Franco swapped his naturally brown hair for a color that's straight out of a boy band.

"That Late 90s bleached look," the This Is the End actor, 36, captioned the selfie on Instagram on Aug. 11.

The new honey and light brown tones of his hair color makeover lend a surfer vibe to Franco's look. And the facial scruff doesn't hurt either. While he's mostly kept to his brunette color, Franco has experimented with blonde hair before. In February 2013, he showed off lighter locks while hosting the Daytona 500 and attending premieres for Oz: The Great and Powerful.

In fact, Franco poked fun at his new hairdo and regrammed a pic with his face superimposed in the great boy bands of the '90s including 'NSync, 98 Degrees and Backstreet Boys.

"I'm in ALL the BOYBANDS! Meeeeeyooowwwwww! @francosdaily," he wrote.

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What do you think of James Franco's bleached blonde hair?