Jared Leto Is the New Face of Gucci's Sexy Guilty Fragrance Campaign

Jared Leto attending an event for Gucci. Credit: Steve Granitz/WireImage

Guilty pleasure! Everyone's favorite man-bun-sporting singer/actor, Jared Leto, is now the new face of Gucci's Guilty fragrance, the fashion brand announced on Friday, Dec. 11.

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Leto, 43, took over Gucci's Snapchat to make the announcement and reveal the project. The Dallas Buyers Club Oscar winner will star in the ad campaign, which will be shot in Venice, Italy.

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Taking the opportunity to share the exciting announcement with his fans on Instagram, Leto posted an artsy selfie, writing, "Taking over @gucci Snapchat for next three days come say hi xoxoxo #GuiltyNotGuilty."

Taking over @gucci Snapchat for next three days come say hi xoxoxo #GuiltyNotGuilty

A photo posted by JARED LETO (@jaredleto) on

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