PIC: See Snooki's New Red Hair Color

Celebrity Beauty Oct. 24, 2011 AT 7:29PM
PIC: See Snooki's New Red Hair Color Credit: Dave Kotinsky/Getty Images

Nicole "Snooki" Polizzi and her Jersey Shore housemates are no strangers to painting the town red, and now the starlet has done the same to her hair!

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The 23-year-old debuted a fiery new hair color during her appearance at a New Jersey mall in Freehold on Saturday.

The day before, she and her go-to hair pro Bradley Moreland of NYC's Gemini14 Color Bar Salon tweeted several pics leading up to the her big hair makeover reveal.

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"Thank u my love @BradleyStyleNYC for the intense hair workout lol!" the star tweeted with a pic of the final look.

Moreland, who also spiced up Snooki's 'do with purple Great Lengths Extensions this summer, used Goldwell color to achieve the starlet's ravishing red locks.

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This isn't the first time the reality star turned entrepreneur and author has been in the red -- she dyed her hair "fireball" in July 2010, just days after she officially ditched her trademark pouf.

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