Lulla Doll

You can’t put a price on sleep! The Lulla Doll — designed to soothe fussy babies at bedtime — retails for $71, but desperate parents are bidding up to $350 for the sold-out toy on eBay, the Daily Telegraph reports.

Created by Icelandic mom and psychologist Eyrun Eggertsdottir, the Lulla Doll replicates human sounds that help babies feel like they’re sleeping beside a loved one. As described on the website, “when the chest is pressed, Lulla plays a real-life recording of the breathing and heartbeat of a mother at rest. Her name is Gudrun, she is a dear friend, a mother of four and a Kundalini yoga teacher.”

The miracle crib companion is made from soft natural cotton and hypoallergenic, ultra-fine microfiber. According to Eggertsdottir, if parents rub the doll against their skin, it will absorb their scent, which has been proven to help a child to feel safe and secure.

Eggertsdottir tells Us Weekly the idea of Lulla Doll came to her after a friend gave birth to a baby girl prematurely and had to leave her alone in a hospital every night for two weeks. “Lulla’s aim … is to be the second best for babies whose parents need to be away for whatever reason,” she explains. 

While there are similar products on the market such as the Sleep Sheep, Eggersdottir says Lulla stands out because she is designed to help little ones sleep longer. “Research tells us when babies hear the sounds of breathing and heartbeat, they tune into them and start following the rhythm that they hear,” Eggersdottir explained in a promotional video. “When babies feel more stable and calm, it helps them to fall asleep and to stay asleep for longer at a time.”

As for the eBay bidding wars: “We were shocked,” Eggersdottir tells Us. “We had no idea it was happening until we saw the stories online. Parents are obviously willing to spend a lot for the hope of a good night’s sleep!”

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