In honor of the joke-ridden day, Virgin Atlantic released a fake press release detailing founder Richard Branson's latest, out of this world excursion.
In the faux announcement, Seth Green, Arnold Schwazeneggar and Tom Hanks are listed among the first passengers to board Virgin Volcanic -- a carrier that plummets three passengers at a time deep inside of an active volcano.
"What can I say, I lava challenge!" Branson says in the mock press release.
Jokes Hanks, "A window seat for a journey to the liquid core of our home planet would be a bargain at twice the price."
Meanwhile Green also gives a statement, saying, "Ever since filming Austin Powers, I've had this obsession with underground layers. I've waited patiently for Sir Richard to make the dream of traveling to the Earth's core a reality."
Read the full "announcement" here and tell Us: Would you have fallen for it?