'Tis the season ... to go vegan? Well, that's what's happening in Queen Bey's household, anyway.
During a time of year when most of us mortals overdose on honey hams, cheese plates, and other artery-clogging delights, Beyonce and Jay Z have decided to embrace a plant-based diet. Oh, and it was Jay Z's idea.
The day before his 44th birthday, the rapper revealed that he was beginning a 22-day challenge to go completely vegan. On his blog, he explained that he had already begun dabbling in the eco-friendly fare "a few months back when a good friend and vegan" encouraged him to try a plant-based breakfast everyday.
"It was surprisingly easier on me than I thought..." he muses.
Still, the jump from some greens for breakfast to greens all the time is a pretty big one (especially during the holidays), so why is Blue Ivy's daddy deciding to take the plunge now?
"There's something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day," he writes before adding, "It just feels right!"
Branding it as a "spiritual and physical cleanse," he notes that he will post progress updates along the way and solicits "professional vegans" to help him out with restaurant recommendations -- probably because he needs places to take his better half since Beyonce is apparently joining him in this mission. Now that's love.
[Related: Beyoncé and Jay Z's Glamorous European Vacay]
And it seems his request has been answered, because the power couple was spotted at Real Food Daily in West Hollywood on Tuesday, the first day of the cleanse.
Clad in a patterned jacket, sky-high lace-up booties, and barely-there shorts, Beyonce reminded the world why she does not need to be on any sort of diet. That said, it's probably worth noting her shorts sure look like they're made of leather, which we're fairly certain is not exactly in line with vegan ideals.
Regardless of whether they're going to leave their closets out of the cleanse, they're on their way to their 22-day goal.
"Psychologists have said it takes 21 days to make or break a habit. On the 22nd day, you've found the way," Jay Z explained on his site. And while he notes that he isn't sure what happens after they've reached the Christmas finish line, something tells us they'll be happy they made it.