Talk about making someone’s day! In Turkey, an entire town banded together to give one deaf man the best day of his life. After one month of preparation, the team pulled off the taped stunt in partnership with Samsung to promote their new video call centers. 

“All for Muharrem to have one day, with no barriers,” the note at the beginning of the now-viral clip read. 

On Dec. 28, 2014, Muharrem, led by his sister (who was in on the stunt) Ozlem, walked through his town and was greeted by various residents in sign language. 

A shocked Muharrem seemed surprised at first, and then overjoyed as he continued to encounter people who were finally speaking to him in a language he could understand. 

At the end of the clip, he was greeted by a Samsung representative on a video screen, who explained the project and introduced him to all the “strangers” who bumped into him throughout the day. 

Since it was posted on March 3, the clip has brought in more than 3.5 million views. 

Watch the emotional ad now!