LeAnn's a lucky lady!

In a new series of photos for Charisma bath and bedding products, Eddie Cibrian strips down and flaunts his impressive physique. LeAnn Rimes' husband, 38, appears in a bed, bathtub and pool surrounded by luxurious linens, robes and bath towels. 

"The shoot went spectacularly," the Playboy Club actor gushed. "The bedding is so comfortable. You get in there, and you want to fall asleep. The only problem is then you don't want to get out of bed in the morning it feels so good."

"Being half-naked is incredibly uncomfortable," he admitted. "Especially with everybody around watching you! But... they give you encouragement. [They say], 'My god, that's great! Man, that's beautiful. It looks great. Man, those sheets look good. Those towels look good.'" It's like wait! What about me?"

But the actor is okay with the focus not on his body. "It's not about you, it's about the sheets [and] the towels," he laughed. "I said, 'Fine. As long as those look good.'"

The full marketing campaign will debut in October issues of lifestyle and shelter magazines and will also be featured online at charismaathome.com.