Hanes: Charlie Sheen Underwear Ads "Will Not Run Again"

Celebrity News Jan. 6, 2010 AT 7:45PM
Hanes: Charlie Sheen Underwear Ads "Will Not Run Again" Credit: Jeff Kravitz/FilmMagic

Hanes can't wait to get its hands off of Charlie Sheen.

The underwear company has halted TV commercials featuring Sheen, 44, following his Dec. 25 arrest for domestic violence against his wife Brooke Mueller.

In no uncertain terms, Hanes spokesperson Matt Hall tells UsMagazine.com, "Hanes is not running the Hanes television commercials featuring Charlie Sheen, and those commercials will not run again."

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Hall notes that their decision to drop the star from its promotions was immediate: "The commercials were suspended effective Dec. 28, the first date possible after Mr. Sheen's Christmas Day arrest."

The rep apologizes to those who may come across the accused actor in upcoming print ads: "There are a few trade advertisements featuring Mr. Sheen scheduled to run this spring. Unfortunately, the production schedule of those publications do not allow us to pull those ads."

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Sheen had been featured in his skivvies for the company's "Comfortsoft" line.

Hall did not comment on the status of Sheen's remaining contract with the apparel company.

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Monday's court date between lawyers for Sheen and Mueller, 32, was postponed due to calendar conflicts.

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In a 911 call Christmas Day, Mueller claimed that her husband tried to kill her. But her mother, Moira Fiore, told E! News that Mueller "wants to reconcile" with Sheen.

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