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More bombshells from Jon Gosselin.

On Tuesday's ABC special Primetime: Family Secrets, the father of eight, 32, says estranged wife Kate, 34, would only agree to one kind of therapy: With celebrity Dr. Phil.

"I was very hesitant," Jon says. "I was like, 'What the heck is this?'"

Jon says the session with Dr. Phil was more about fixing the image of their hit TLC show than their broken marriage.

"We talked about the brand and corporate things and making the brand work," he says. "I felt it was weird. I was like, 'Why am I here? I could be snowboarding.' It wasn't helping."

In a statement to ABC News, Dr. Phil said, "I respect the Gosselins' privacy, I have no comment on their marriage."

Jon previously admitted in the Primetime interview that Kate refused to go to any other kind of therapy to make their marriage work.

"I have a $22,000 therapy bill," he says. "I mean, I tried to have marriage counseling. I did it myself. She refused to go."