Getting the message out is instantaneous these days, especially when you're a celebrity who boasts several million Twitter followers.
Such is the case with film maker Jason Rusell's 30-minute documentary, detailing how 2012 is the year to stop Joseph Kony, the Ugandan guerilla group leader and head of the Lord's Resistance Army (LRA) that preys on young children, turning them into militants and sex slaves.
Kony 2012 was released earlier this month by Russell and his team at Invisible Children and has already gained full throttle support worldwide.
"Dear Joseph Kony, I'm Gonna help Make you FAMOUS!!!! We will stop YOU #StopKONY ! All 6,OOO,OOO of my followers RT NOW!!! Pls!" Diddy tweeted.
"#Kony2012 Wow just watched! What a powerful video! Stop Kony!!! RT @KendallJenner: please WATCH THIS... vimeo.com/37119711," Kim Kardashian sent to her 13.7 million followers.
Reaching her 9.6 million followers, Oprah tweeted, "Thanks tweeps for sending me info about ending #LRAviolence. I am aware. Have supported with $'s and voice and will not stop.#KONY2012."
"#KONY2012 Spread the word!!! PLEASE go to Invisiblechildren.com Even if its 10 minutes… Trust me, you NEED to know about this! #1LOVE," Rihanna posted for her 14.6 million followers.
Kony 2012 is geared to accelerate the Lord's Resistance Army Disarmament and Northern Uganda Recovery Act that President Barack Obama signed back in 2010, by spreading awareness and drawing attention to the effort. Since the LRA's rebellion in 1986, Kony and his group have abducted more than 66,000 children and has forced them to fight for them in their rebel war, killing their families while mutilating others.
Watch the video at invisiblechildren.com.