Leave those words “Unwritten”! With swimsuit season right around the corner, Lauren Conrad has made a bold decision. The designer, author, and businesswoman, 29, has declared an official boycott on words that can make women think less of themselves.
“Starting this month, we’ll be banning any body shaming terms from the site, and replacing them with words like ‘fit,’ ‘toned,’ and ‘healthy,’” she wrote in a blog post on Monday, June 1. “We try to do this for the most part anyway, but now we’re making it official! The word skinny will now be reserved for skinny jeans.”
In addition to “skinny,” words like “slim,” and “thin” have been banned from content on LaurenConrad.com.
“My editorial team and I had a long talk about it, and we want to make sure that the focus is on being fit as opposed to a number on the scale. Every body is created differently — and healthy bodies come in all shapes and sizes,” she continued.
The June theme for the site is “Shape Up,” and posts will focus on getting healthy and in shape for summer through fitness and diet.
Tell Us: What do you think of LC’s new initiative?
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