Tiger Woods Dropped By First Major Endorser
Credit: Jason Kempin/WireImage
Two days after announcing he'll take an indefinite break from the sport of golf to focus on his marriage, Tiger Woods has lost his first major endorsement deal as a result of his alleged infidelities.
Global consulting firm Accenture announced they were cutting all ties with Woods Sunday, confirming he is "no longer the right representative" after the "circumstances of the last two weeks." Woods served as pitchman for the last six years, appearing in the company's "Go ahead, be a Tiger" ad campaign.
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However, another of Woods' major backers, Nike, is willing to retain him as a spokesman.
"Tiger has been part of Nike for more than a decade. He is the best golfer in the world and one of the greatest athletes of his era. We look forward to his return to golf," the sportswear and equipment supplier tells Usmagazine.com in a statement. "He and his family have Nike's full support."
On Friday, Woods stunned the sports world by announcing he would be taking a break from golf to save his marriage to Swedish supermodel Elin Nordegren. Over the past two weeks, no fewer than 13 women have alleged affairs with Woods, dad to daughter Sam, 2, and son Charlie, 10 months.
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"I am deeply aware of the disappointment and hurt that my infidelity has caused to so many people, most of all my wife and children," Woods said in the statement posted on his Web site.
"I need to focus my attention on being a better husband, father, and person," he said. "It may not be possible to repair the damage I've done, but I want to do my best to try."
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Woods' status with consumers has dropped from sixth to 24th on a list of celebrity endorsers, according to Bloomberg.
On Saturday, one of Woods' other major sponsors, Gillette, announced they will phase the golfer out of its advertising. The Procter & Gamble company was the first to distance themselves from Woods, who last appeared in a primetime TV ad for Gillette on Nov. 29.
"As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs," a company spokesman said.
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Woods earns around $110 million a year from endorsements and tournaments, with Nike, Gillette and Pepsi among the top endorsers.
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180Wow - so many pure and holy people here! TIGER - You're the man - I hope Nike stands by him, I will continue to purchase Nike Woods products - the rest of you inane people - get a life!
Americans are the children of the world. Maybe one day u grow up..
Nike should drop Tiger like a bad transmission. They have marketed him in a way that fraudulently promotes a clean and squeaky image. It isn't about moral judgments. It is about false marketing.
Thanks Nike for supporting Tiger. Nike understands its not Tigers fault that all of these ho's throw themselves at him. Nike knows his old lady aint giving him enough to keep him happy. Nike has it right. Nike keep on supporting Tiger and us bro's will keep buying your sh.t. NIKE IS A GREAT COMPANY.
Nike has every right to continue to pay Tiger "Manho" Woods to be their spokesman and i have every right to NOT buy any more Nike products. Simple as that. To each his own.
Your all nuts here..don't blame women for cheating mens's poor choices or morals. He's a dog and an idiot for thinking such behvior would never get publicized. He's just another egotistical man using women like objects or parts for pleasure. He's a little minded man that needs re-evaluted marketing wise. He just took a huge drop in value to me as a woman with buying power for my family or men in my life. He's out - way out. I wouldn't endorse or buy anything connected to Tiger's name from here on out. Nike and other companies using a man's talent is fine..but using a man who has no character is bad business. Boycot those sticking with him...hit em where it hurts - the bottom line in this poor economy. He's getting what he gave in life- not much. Now he wants people to feel sorry for him..he's a coward hiding because he has shame. What a poor example of a man for our youth and our country. Typical AMerican male..out playing games. If you buy such products your endorsing his behavior as acceptable. Think about what you support when you give your dollar to the major companies. I happen to be a woman of worth who find men and women like that distasteful and sad. Not gonna dish out any dollars for such nonsense.
The majors companies ain't going anywhere. American Express, Nike, Gatoraid, etc. Accenture is a weak company to begin with. Most of it's employees are very unhappy. Tiger should have never signed with them.
Accenture is a weak company to begin with. Tiger should have never signed with them to begin with. Most employees at Accenture are very unhappy. The company sucks! You drop Tiger. We dropped you years ago!
Unless Nike reconsiders sponsoring adultery by the start of golf season 2010, I'll be playing without their help. No Nike products in my house -- I'm raising three girls of my own. What would I be saying to them? Tiger sucks; Nike sucks.
There is a God!!!!
Team Accenture! Nike sucks!
i don't understand how some people can call Tiger Woods a fraud on here. correct me if i'm wrong, but i don't recall any Nike ads featuring Tiger AND HIS FAMILY!! Tiger is a stellar athlete w/dedication and amazing athleticism. i will continue to wear Nike, as for the comment "11 yr old Guatamalin (sp) sweatshop workers..." lol & i agree w/the Reebok, Nancy Kerrigan comment too. wear Reebok if you want to be a Homewrecker, diss Micky Mouse AND be a sore loser!! lol get over yourselves people. it's not as if he's Jon & Kate and running to every media outlet trying to get his side of the story out. let him disappear for a bit, get his affairs in order, respect his privacy and let him come back a winner.
Leave Tiger alone it is not our business
What is the big deal, the women who condemn tiger should just keep their mouths shut (they are probably ugly women who can't keep a man). Nike is right Cheating on your spouse is ok if she is boring or stupid. This should serve as a lesson to women to everything they can to keep their husband happy. Way to go NIKE.
I AM SORRY PEOPLE BUT TIGER IS NOT LIKE ME. I WOULD NEVER GET MARRIED, HAVE CHILDREN AND THEN CHEAT ON MY FAMILY. SOME DECISIONS ARE DIFFICULT, SOME ARE NOT. IF YOU WANT TO BE A WH*RE (MAN OR WOMAN) DON'T GET MARRIED!!! WE MAKE WAY TOO MANY EXCUSES FOR ADULTS THAT CHOSE 1 ROAD AND THEN SAY OOPS, SORRY I MADE A MISTAKE...THIS IS AMERICA, YOU CAN GET DIVORCED. DO THAT BEFORE YOU CHEAT ON YOUR FAMILY. THAT SUCKS!!!
im a negative creep im a negative creep im a negative creep then im gone im a negative creep im a negaitve creep im a negative creep now im stoned
one would also need a reason to eat healthy besides what is really healthy?/......please hurry 2012...im praying for tidalwaves
merry xmas and please keep your head buried in the dirt so as to not see what really is going on in america
and lets keep donating to the poor only to get some credit to the public eye and a tax write off what the hell is that? and keep bailing out banks,car companys and other wealthy people instead of the ones who really need it the american people who mave have bad credit after losing job and cant afford there house payment,or car payment that is inflatted because they are poor and dont have perfect credit.why not clear everyone bad credit once. why are there parking lots at bars when if you drink 2 dranks in an hour your considered drunk when the truth is everyone has differant tolerances oh yes thats right because if you have money you pay a lawyer and you never loose liscence but if your poor it is held against you 4ever what a messed up country with all the rules to keep the poor poor and the rich off and another world and dont get me started on drug testing policies ...what a joke
so merry xmas ho ho ho