Update: Tag Heuer Keeps Tiger Woods, Will "Downscale" His Presence
Credit: Quinn Rooney/Getty Images
It's still Tiger Time as far as TAG Heuer is concerned.
The prestigious watchmaker has clarified Friday's reports that it had dropped Tiger Woods as a "brand ambassador" in the wake of his adultery scandals.
In a statement to UsMagazine.com, TAG Heuer President and CEO Jean-Christoph Babin says, "the partnership with Tiger Woods will continue." With some temporary modifications, that is.
Look back at Tiger's relationship with his wife, Elin
"We will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf," Babin explains.
The decision to "downscale" was made out of "respect" for Woods' "privacy" at this time. "We will continue to actively support the Tiger Woods Foundation," Babin adds.
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Currently on hiatus from his professional golf career, Woods, 33, signed on with TAG Heuer in 2002. The timepiece maker notes that its relationship with the troubled athlete "has always been extremely professional and productive."
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Global consulting firm Accenture felt differently about Woods. The company announced Dec. 13 that it was cutting all ties with the golfer, noting that he was "no longer the right representative" after the "circumstances of the last two weeks." Woods served as an Accenture pitchman for the last six years, appearing in the company's "Go ahead, be a Tiger" ad campaign.
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He's still solid with Nike, however. The athletic shoe company's chairman and co-founder Phil Knight recently said Woods' affairs were "a minor blip."
Tell Us What You Think
21Why does society pick on certain people, the scapegoats I think is the name of the term. There are so many celeb types that do the same thing and they are praised, poor Tiger lost his way and the masses turned on him, just like OJ, why do the masses turn on certain celebs and the others can do the same but the masses only focus on certain types of scapegoats
Throughout history rich men have done what they want with who they want to do it with. Now women are free to do the same, even the goddess jolie sleeps with women, this is what goes on with the rich and powerful and the poor and unpowerful, but who cares about the poor
Tiger needs to retire, he will never make a good comeback. Elin needs to take him to the cleaners. He had the most beautiful wife; These women were trashy. He had no respect for his wife, he could have brought something home AJAX wouldn't take off. He should be ashamed of himself! Retire Tiger save yourself further embarrassment and redicule.
Oh Nicole...to say he made A mistake is one thing...to say he screwed AT LEAST 14 women is an entirely different story. We judge people every day, so to sit here and say we shouldn't is hilarious. Do you just women for making adult movies, or taking money for sex? he paid for it...we may not want to see it that way, but he did. As far as Nike goes...I'm sorry, we all make choices about how to spend our money, and as far as I am concerned, Nike isn't get any of mine. Phil Knight is an absolute pig...and yes, he is married.
@ Nicole Yeah, sure, wait until your husband cheats on you with a dozen mistresses. See if you can still say "thats ok honey, we all mistakes..".
See the type of people that work for Nike, Phil Knight .... who thinks it's just a "minor blip" for a man to cheat on his wife, does his wife (if he is married) thinks the same way?
robroy at 12:46 am, I agree Tiger Woods will be back in golf and he'll do great in that area. However, no one will ever confuse him with being a good man or being black. I thought he was both. I heard a talk show host refer to him as black and how unusual a black man was the number #1 golf player in the world. This was before Tiger Woods terrible sex scandal. Anyway, moral of the story - don't judge a book. Tiger is a mixed breed, but mostly Asian, so he should never be credited with being black. Also, he's a lying, cheating playboy. He should never be credited for being moral, classy or decent.
I am a women & I buy Nike all the time. The last time I checked we all make mistakes so therfore I do not judge others. I will conitnue to buy Nike & hope the best for Tiger. I still think he is a good person.
It's so amazing how people get so caught up and find enthusiasm in the demise of these celebrities. Not only that the deep infactuation that people get out of being in other peoples business shows the unethical society we live in. Now, Tiger is human, and I'm sure his wife knew long before this final matter that there were other women. I'm sure she felt she could change him. I'm sure he's been caught before and his wife said to herself, he's rich, I'm going to ride it out. I'm sure that "all" these other women where someone Tiger said hi too and nothing more, and maybe a few of them probably slept with him. The fact of the matter is, whatever the case is, these women who've come forth for notoriety and five minutes of fame, along with money for book deals are all no better than Tiger. Women who sleep with married men or no better than that married man...and if these women knew or didn't know he was married, are still trash, and unclassy to sleep with this man and not have known him accept for a quick one night stand. As for his wife, she's in the same boat as these women, and I do fault Tiger, especially if he slept with these women without protection...so "EVERYONE" is at fault, even the people following this crap and pointing fingers.
Whatever he has done is his business. If this would have been your next door neighbor or someone down the street, u wouldn't have cared. He's not perfect and neither are we. I do feel sorry for his wife and I hope whatever happens that she moves on and that the kids don't get involved and dragged through the ringer. As far as his race, it doesn't matter what he claims he is or not, this is something that happens with all races!!!
tiger woods will be back and when that time comes pga ratings will soar again. right now they (pga) down under. they need the star and his name is -TIGER WOODS.
tiger woods is not black, or white or asian or what-have-you! he is human being like anyone else! but one thing he's known for: he makes millions in 4 days only! oh, by the way, GOD created mankind not black, or white, blue or yellow or whathaveyou!
So, the greatest golf player in the history of mankind is Asian? I'm crushed. I thought Tiger Woods was black. This brings back memories of when I was told there was no Santa! Oh well, Tiger Woods went down in flames. It makes no difference what color he is.
"Not one of them BLACK!" lol!!! What's the difference? Feeling threatened? And Tiger is 1/4 black. I'd hardly refer to him as a black man. I guess he's black when it's convenient, huh?
TO: 7:11pm. Tiger Woods is 1/2 Asian, 1/4 Black, and 1/4 Caucasian. So to say he is ashamed to be black is ridiculous. He's just as much black as he is white. I don't know which media is referring to him as a black man but they are obviously clueless. He's mainly asian.
The ones in charge must be men. No one, esp. women, are going to buy anything that Tiger endorses. I bought Reebok instead of Nike. Dumb move, Nike and Tag Heuer.
Whatever!
I NEVER liked Tiger Woods. His wife is beautiful but I would have had a lot more respect for him, had he married a women like Michelle Obama. What did Tiger Woods have in common with a Swedish nanny? However, I am SHOCKED that he spent his entire marriage lying and cheating on his lovely wife with the dirtiest hoes he could find. 18 of them!!! NOT ONE OF THEM BLACK. What's up with that? I just can't stand Tiger Woods. They prop him up as a "respectable, moral, black man." He's NOT BLACK. I don't think I've ever seen Tiger Woods with a black person other than his father.
The opportunity to make love to a blond blue eyed beauty is the driving force behind Capitalism. Blondes are a white Goddess programmed to capture a wealthy God. Many successful black athletes were vulnerable to her touch. Tiger melted like butter from the white heat.
This story is not an UPDATE, it is a correction to poor reporting. Tag issued a statement to US because they were the only hacks publishing bad information. Every other news source explained that Tag was reducing Tiger's role in the United States only. Of course US has to lie to make it sensationalistic and say he was dropped completely.