As Tiger Woods is now romantically linked to at least 10 women, the golfer's image with the public is slipping significantly.
His status with consumers dropped from sixth to 24th on a list of celebrity endorsers, according to Bloomberg.
Nielsen Co. data also indicates that prime time television ads featuring Woods have all but disappeared, according to Nielsen Co. data.
Woods, 33, earns around $110 million a year from endorsements and tournaments, with Nike, Gillette and Pepsi among the top endorsers.
A rep for Nike told Usmagazine.com, "Tiger and his family have Nike's full support."
On Tuesday, Gatorade announced that it has dropped a line of drinks tied to the golfer. (The company claimed the decision was made before Woods' sex scandal broke.)
Gary Carr, director of a New York-based media buyer company, told Bloomberg he isn't surprised by Gatorade's announcement.
Said Carr, "If I was one of the advertisers who had Tiger as my pitchman, I might want to rest it for a while until this stuff blows over."