Credit: Steve Granitz/

In west Philadelphia he was born in raised -- on the playground was where he spent most of his days!

Will Smith and wife Jada Pinkett Smith are now minority shareholders of the Philadelphia 76ers. Comcast Sportsnet confirmed Tuesday that the power-couple are among the new investors of the basketball team. 

The site also reports that the 76ers new owners -- including Will and Jada -- will cut ticket prices for fans.

The 43-year-old Men in Black star hails from Wynnefield, a neighborhood within the City of Brotherly Love.

Will and Jada, 40, shot down rumors in August that their 13 year marriage was coming to an end. (The couple are parents to Jaden, 13, and Willow, 10.)

Jada's rep told Us Weekly that all romantic rumors about an affair between herself and Jennifer Lopez's ex Marc Anthony were completely "false." Will and Anthony, 43, even palled around at a Miami Dolphins game just weeks after the alleged affair.