The spouses brought Jaden to the star-studded event at the Delacorte Theater in New York City on Sept. 27, 2004. "Once we started to see how the children were growing and, you know, Willow and Jaden and Trey were becoming their own beings we decided, 'Okay, we want to make a family business. How do we incorporate all the talent that we have in this family?'" Pinkett Smith has said. "So that's our vision -- to create a place where their dreams can come true as well."