Abercrombie and Fitch Will Pay Situation to Stop Wearing Its Clothes

Celebrity Style Aug. 17, 2011 AT 9:14AM
Abercrombie and Fitch Will Pay Situation to Stop Wearing Its Clothes Credit: Isaac Brekken/WireImage

GTL...but no A and F!

Abercrombie and Fitch has a bad, bad Situation on its hands.

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The clothing company (famous for its ads of nearly naked hunks) is worried that Jersey Shore star Mike "The Situation" Sorrentino has been wearing its wares out and about. So worried, in fact, that they're willing to pay Sorrentino, 29 -- plus his Jersey Shore castmates -- a "substantial" amount of cash to cease and desist rocking A and F gear in public.

"We are deeply concerned that Mr. Sorrentino's association with our brand could cause significant damage to our image," the company said in a press release Tuesday (via CNN).

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"We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans," the statement continued.

"We have therefore offered a substantial payment to Michael 'The Situation' Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response."

MTV told Us Weekly in a statement: "It's a clever PR stunt, and we'd love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television."

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No word yet on The Situation's response -- or how "substantial" the company's offer is.

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