Ashley Greene Scores 1-Year DKNY & DKNY Jeans Campaign

Celebrity Style Oct. 19, 2011 AT 6:43PM
Ashley Greene Scores 1-Year DKNY & DKNY Jeans Campaign Credit: Eugene Gologursky/

Following in the footsteps of Hilary Duff and Alexa Chung, Twilight's Ashley Greene is the latest star to rep DKNY Jeans, the label announced Wednesday. The 24-year-old will also serve as the brand-ambassador for DKNY.

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"I've always loved Donna Karan's creations. To be a part of the brands' message is incredibly exciting because it feels like such an organic fit," Greene, 24, tells Us Weekly of her one-year contract with the clothier.

"It's easy to talk about how these clothes work for my lifestyle, whether I'm in New York, L.A. or traveling for work," Greene adds.

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Says executive VP Patti Cohen: "Ashley embodies everything DKNY -- her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives."

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Greene -- who's currently dating Broadway star Reeve Carney -- will appear in a global ad campaign for the Spring 2012 collection. The campaign will be photographed by Inez van Lamsweerde and Vinoodh Matadin.

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