Beauty Trend Watch: Seeing Purple

Celebrity Style Oct. 30, 2009 AT 1:38PM
Beauty Trend Watch: Seeing Purple Credit: Kevin Mazur/

There are some trends we love because they make us look chic and then there are the "workhorse trends" that actually go beyond just making you pretty. One of these so-called workhorses that's happening right now is purple and blue mascara.

Sure, violet lashes have a certain retro-'80s fabulousness, but the blue pigments go a step further, reflecting the whites in your eyes and making you look brighter, bolder, instantly more awake. Love it!

I'm obsessed with the gorgeous, sophisticated violet of both Heidi Klum's Extra-Lengthening Mascaras from her Exotic Jewels Collection for Victoria’s Secret, and Estée Lauder’s Limited Edition Sumptuous Color Bold Volume Lifting Mascara in Amethyst!

Heidi Klum Extra-Lengthening Mascara, $13

Estee Lauder Sumptuous Color Bold Volume Lifting Mascara in Amethyst, $19.50

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