Bethenny Frankel is putting the "skin" into her Skinnygirl franchise!
Following the successful launch of her Skinnygirl Daily Cleanse & Restore last month, Hollywood's favorite fast-talking, fast-acting entrepreneur has switched gears from food and drink to skin care.
The 40-year-old Bethenny Ever After star has joined forces with the beauty firm Lotta Luv, for a 30-product body- and skin-care line called Skinnygirl Face & Body, Women's Wear Daily reported on Friday.
The name stems from the fact that Frankel has never been about gimmicks. "A $150 eye cream is ridiculous and absurd," she told WWD. "[Promises like] 'you're going to look like Heidi Klum in two days' or 'like you had a face-lift' have always bothered me."
Ranging from lip glosses to body creams, products from the Skinnygirl Face & Body line will debut in select Wal-Mart stores in November 2011 and retail for $15 and under. Fans of the original Skinnygirl Margarita and Skinnygirl Sangria will be pleased to hear that some products will feature spirit-inspired scents.
This is just another notch on Frankel's entrepreneurial belt: She already has three books, a yoga DVD, lingerie-inspired shapewear, and a daily nutritional cleanse. (She sold the spirits line, to Fortune Brand's Beam Global Spirits & Wine for a reported $120 million earlier this year.)