Bethenny Frankel Is Launching a Skin-Care Line

Celebrity Style Jul. 22, 2011 AT 11:57AM
Bethenny Frankel Is Launching a Skin-Care Line Credit: Jean Baptiste Lacroix/WireImage.com

Bethenny Frankel is putting the "skin" into her Skinnygirl franchise!

Following the successful launch of her Skinnygirl Daily Cleanse & Restore last month, Hollywood's favorite fast-talking, fast-acting entrepreneur has switched gears from food and drink to skin care.

The 40-year-old Bethenny Ever After star has joined forces with the beauty firm Lotta Luv, for a 30-product body- and skin-care line called Skinnygirl Face & Body, Women's Wear Daily reported on Friday.

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The name stems from the fact that Frankel has never been about gimmicks. "A $150 eye cream is ridiculous and absurd," she told WWD. "[Promises like] 'you're going to look like Heidi Klum in two days' or 'like you had a face-lift' have always bothered me."

VIDEO: Behind the scenes at Bethenny's Us shoot

Ranging from lip glosses to body creams, products from the Skinnygirl Face & Body line will debut in select Wal-Mart stores in November 2011 and retail for $15 and under. Fans of the original Skinnygirl Margarita and Skinnygirl Sangria will be pleased to hear that some products will feature spirit-inspired scents.

PHOTOS: Bethenny's 15-minute yoga routine

This is just another notch on Frankel's entrepreneurial belt: She already has three books, a yoga DVD, lingerie-inspired shapewear, and a daily nutritional cleanse. (She sold the spirits line, to Fortune Brand's Beam Global Spirits & Wine for a reported $120 million earlier this year.)

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