David Beckham Launches Bodywear Line With H&M
The 36-year-old soccer player has teamed up with H&M to produce the David Beckham Bodywear line, which will be sold in 1,800 stores in more than 40 countries.
"Over the past year, I've been developing my Bodywear range with my team and I'm extremely positive about what we have designed and produced," Beckham tells Us Weekly in a statement. "The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, and I'm excited and looking forward to showcasing the range to H&M customers."
The collection is expected to launch in February 2012. "This partnership with H&M is an important step in the evolution of David's journey from sporting hero to entrepreneur and icon," American Idol's Simon Fuller (and Beckham's longtime business partner) adds. "H&M's enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David's image around the world."
Tell Us: Would you wear a line of bodywear by David Beckham?