David Beckham Plans to Launch Bodywear, Third Fragrance

Celebrity Style May. 19, 2011 AT 11:37AM
David Beckham Plans to Launch Bodywear, Third Fragrance Credit: Kevork Djansezian/Getty

Brand it like Beckham!

Sure, he may have a baby girl on the way, but that doesn't seem to stop this father of three sons' entrepreneurial gears from turning: David Beckham, alongside business partner Simon Fuller (who's behind the American Idol franchise), is planning to launch a bodywear line and a new men's fragrance this year, Women's Wear Daily reports.

The much-anticipated line of underwear will be Beckham's first branch into branded apparel. The 36-year-old soccer star has been the face and body of Emporio Armani underwear for the past four seasons, an experience to which he considers a catalyst to wanting to start his own.

VIDEO: Behind the scenes of Beckham's Pepsi ad

"I have had the idea of doing a bodywear collection for some time now," Beckham tells WWD. "[Emporio Armani] told me that their gross turnover in 2007 was around 16 million euros [$22.7 million at current exchange] and after the campaign in 2008 it went up to 31 million euros [$43.9 million] in 2008. It proved to me that there is a real market for good-looking, well-made men's bodywear."

The new fragrance, to be called Homme by David Beckham, will be his third with license partner Coty Inc.: he launched David Beckham Instinct in 2005 and Intimately Beckham (a his-and-hers duo) in 2006, alongside wife Victoria Beckham.

PHOTOS: See the Beckhams arrive at the royal wedding

Speaking of his famous fashion-icon wife, who's pregnant with the couple's fourth child, Victoria, 37, already designs her own line of womenswear. So is the L.A. Galaxy midfielder looking to up their power-couple status by becoming his own brand?

Beckham tells WWD, "It's not my natural inclination to see myself as a brand, I'm just a person who has been fortunate to explore other interests and passions outside of the game I love. I will always be associated with my sport but I am now working across other areas that will continue long after my career has finished."

PHOTOS: Hot British exports!

On-or-off the soccer field, it's no secret that the athlete's world-famous figure is eye-catching.

"I can't wait to show people the collection," he says, "although I'm not sure my mum will be too happy seeing a billboard image of me in underwear again."

How we use your email

We may use your e-mail address to send you the newsletter and offers that may interest you, on behalf of Us Weekly and its partners. For more information please read our Privacy Policy.

comments powered by Disqus