Heidi Klum Launches "One-Stop Shopping" Website

Celebrity Style Jan. 26, 2011 AT 1:57PM
Heidi Klum Launches "One-Stop Shopping" Website Credit: Jason Merritt/Getty Images for DCP

She rules the runway and now Heidi Klum is looking to win over the web. 

The supermodel and mother of four, 37, is teaming up with AOL.com and Full Picture Entertainment (the producers behind Project Runway) to create original web content focusing on beauty, relationships, parenting and, of course, fashion. 

PHOTOS:Heidi and other best dressed celebrities of 2010

"During my 15 years in the business, I've received questions on topics from juggling family and work to my favorite toothbrush," Klum said in a statement. "'I'm bringing in the experts who've helped me over the years to inspire you!"

The site will feature a combo of blogs, articles, videos and photo galleries available on AOL.com.

PHOTOS: Heidi and other stars with crazy cleavage

"Right now advice online is scattered," explained Klum, "I've created one-stop shopping!"


comments powered by Disqus