Credit: Jason Merritt/Getty Images for DCP

She rules the runway and now Heidi Klum is looking to win over the web. 

The supermodel and mother of four, 37, is teaming up with and Full Picture Entertainment (the producers behind Project Runway) to create original web content focusing on beauty, relationships, parenting and, of course, fashion. 

"During my 15 years in the business, I've received questions on topics from juggling family and work to my favorite toothbrush," Klum said in a statement. "'I'm bringing in the experts who've helped me over the years to inspire you!"

The site will feature a combo of blogs, articles, videos and photo galleries available on

"Right now advice online is scattered," explained Klum, "I've created one-stop shopping!"