Jersey Shore's The Situation Launches Clothing Line

Celebrity Style Jun. 24, 2010 AT 1:26PM
Jersey Shore's The Situation Launches Clothing Line Credit: Rick Diamond/FilmMagic

Looks like JWoww isn't the only Jersey Shore cast member hoping to make it big in the fashion world!

Mike "The Situation" Sorrentino has partnered with Dilligaf by Bohica Bill to create a line of "couture" clothing, set to debut in stores next month.

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"Mike 'The Situation' embodies our irreverent approach to life," president Jodi Massry tells in a statement. "He lives the 'Let's not take things so seriously' mentality every day."

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The line -- which will include T-shirts, sweatshirts and accessories -- will be available online and in retail stories nationwide.

Dilligaf -- which stands for "Do I Look Like I Give A F***" -- chose the MTV personality because "his style is unparalleled."

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In addition to his designing duties, the reality star is also busy promoting his new book, "Gym, Tanning, Laundry" and the July 29 premiere of Jersey Shore's second season.

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