Jessica Simpson Creates Denim Line to Make "Booty Look Good"

Celebrity Style Jan. 21, 2010 AT 5:19PM
Jessica Simpson Creates Denim Line to Make "Booty Look Good" Credit: Jeffrey Ufberg/WireImage.com

Jessica Simpson is capitalizing on her curves.

The reality star, 29, is launching an eponymous denim line (in partnership with Camuto Group and Jones Apparel Group Inc.) to launch this July.

See what Jessica -- and other stars -- look like without makeup

"Because I live in denim, the fit was the most important. A girl's booty needs to look good," says Simpson, who was mocked for her high-waisted "mom jeans" last summer.

Check out pics of Jessica in mom jeans

Continues the singer, "I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand -- a jean that becomes a girl's best friend, that everyday go-to pair."

Find out if Jess made Us' worst dressed list

Simpson also sells handbags and shoes under her line, which is estimated to have earned $450 million.

Her VH1 reality show, The Price of Beauty, debuts in March.

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