Kardashian Sisters to Launch Fashion Brand

Celebrity Style Aug. 7, 2010 AT 7:17PM
Kardashian Sisters to Launch Fashion Brand Credit: John Parra / Wire Image

First they conquered reality TV, and now the Kardashian sisters are aiming to take over the world of fashion.

Kim, Kourtney and Khloe Kardashian have partnered with Australian designer Bruno Schiavi's Jupi Corp. to create a line of ready-to-wear clothes, accessories, lingerie, swimwear and shoes, set to debut in 2011.

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"We obviously waited on a big partnership like this for a long time because we've had so many different offers and we wanted to make sure that we had a huge say in the design and that our personalities would come through," Kim, 29, tells WWD.

Adds Khloe, 26: "We wanted everything to be no-fuss, buy it and wear it. These are pieces that you could wear the next season or forever."

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The famous siblings are no strangers to the design world, as they own two Dash clothing boutiques in Calabasas, Calif., and Miami, and they also designed a fall collection for Bebe earlier this year.

"Designing for Bebe was the perfect first step because it really got our feet wet," Kim says. "Now we feel that we are ready to branch off and do our own thing with a company that is widely international."

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The collection -- which will hit major retail stores in 17 countries sometime next year -- will include pieces that flatter all body types, including one-shoulder dresses, jumpsuits, blazers and leggings.

"All three of us have similar bones, but we have different shapes and sizes," Khloe explains. "I'm tall, Kim is curvy and Kourtney is petite -- and we know how to dress up our best assets."

Tell Us: Would you wear the Kardashian sisters' fashion line?

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