Kardashians' Fashion Empire Is in Jeopardy

Celebrity Style Dec. 9, 2010 AT 1:50PM
Kardashians' Fashion Empire Is in Jeopardy Credit: Jerritt Clark/Getty Images

Fashionistas may need to find a new trio of sisters to keep up with.

Two major hits to the Kardashian fashion empire surfaced on Thursday. The first: Kim, Kourtney and Khloe Kardashian's line with Bebe stores has come to a close for now. 

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"We are very pleased with the performance of the 'Kardashians for bebe' apparel collection and have immensely enjoyed our design collaboration with Kim, Khloe and Kourtney. They are terrific brand ambassadors and resonate really well with our clients," the official statement for Bebe said. "Our original ready to wear agreement with the Kardashians began last February and will conclude with the upcoming Resort Delivery."

The announcement comes on the heels of Bebe president Emilia Fabricant revealing he was reconsidering their partnership. "The sisters do still have relevance. We need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind," Fabricant told WWD as reported by NYmag.com's The Cut blog. "We are definitely assessing the situation."

But wait, there's more: Thursday's New York Times Critical Shopper column called the sisters' NYC Dash boutique a major fashion don't.

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"Dash is a fashion desert, just oodles of drippy cowl necks and embellished cap sleeves and synthetic fibers," the story reported. "Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon."

The overpriced clothes, including an animal print dress for $308 and a hat for $430, seemed questionable at best. "You could wear this look, in the same way you could hire an enthusiastic 5-year-old as your stylist," Times writer Jon Caramanica snipes.

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Not all of the boutique's items are so costly. In an area the column dubs "the gift shop," visitors can purchase a Dash-branded water with a picture of the sisters for a mere $10, Kardashian tanning products, and QuikTrim products hawked by Kim.

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Shoppers tend to do more browsing than actual purchasing, Caramanica says. "As in most theme parks, there wasn't anything worth carrying away but memories."

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