Kardashians' Fashion Empire Is in Jeopardy

Celebrity Style December 9, 2010 AT 1:50PM
Kardashians' Fashion Empire Is in Jeopardy Credit: Jerritt Clark/Getty Images

Fashionistas may need to find a new trio of sisters to keep up with.

Two major hits to the Kardashian fashion empire surfaced on Thursday. The first: Kim, Kourtney and Khloe Kardashian's line with Bebe stores has come to a close for now. 

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"We are very pleased with the performance of the 'Kardashians for bebe' apparel collection and have immensely enjoyed our design collaboration with Kim, Khloe and Kourtney. They are terrific brand ambassadors and resonate really well with our clients," the official statement for Bebe said. "Our original ready to wear agreement with the Kardashians began last February and will conclude with the upcoming Resort Delivery."

The announcement comes on the heels of Bebe president Emilia Fabricant revealing he was reconsidering their partnership. "The sisters do still have relevance. We need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind," Fabricant told WWD as reported by NYmag.com's The Cut blog. "We are definitely assessing the situation."

But wait, there's more: Thursday's New York Times Critical Shopper column called the sisters' NYC Dash boutique a major fashion don't.

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"Dash is a fashion desert, just oodles of drippy cowl necks and embellished cap sleeves and synthetic fibers," the story reported. "Clothes are essentially split into two categories of fit: vacuum-sealed and hot-air balloon."

The overpriced clothes, including an animal print dress for $308 and a hat for $430, seemed questionable at best. "You could wear this look, in the same way you could hire an enthusiastic 5-year-old as your stylist," Times writer Jon Caramanica snipes.

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Not all of the boutique's items are so costly. In an area the column dubs "the gift shop," visitors can purchase a Dash-branded water with a picture of the sisters for a mere $10, Kardashian tanning products, and QuikTrim products hawked by Kim.

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Shoppers tend to do more browsing than actual purchasing, Caramanica says. "As in most theme parks, there wasn't anything worth carrying away but memories."

Tell Us What You Think

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  • December 12, 2010 - 2:14am Nata Pereira

    A Black magic trio: will only let you "carry away your memories", and make the rest disappear...

  • December 10, 2010 - 11:01am Yasmin Johnson

    Maybe they can take some pointers from Jessica Simpson. As the media is reporting her businesses are flourishing.

  • December 10, 2010 - 6:51am Lydia Zara

    Good. Their clothes are trashy anyway.

  • December 10, 2010 - 3:13am Laquia Nicole Burt

    They don't know how to run a business...oh well...but I love the show!!!!!!!!

  • December 09, 2010 - 10:55pm Jamie Douglass

    What a tragedy! lol

  • December 09, 2010 - 6:31pm Danielle Izzo

    a picture of them on water bottle LOL

  • December 09, 2010 - 6:28pm Kelly Dawn

    BWA-HAHAHAHAHHA!!!!Too funny!!!!

  • December 09, 2010 - 5:00pm Elda Reyes

    OUCH!! that has got to hurt, the only one that i like from the group is Khloe.

  • December 09, 2010 - 3:14pm Jackie Peters

    Maybe if they catered to the general public instead of the very well off/rich, then maybe they'd have a chance to do huge business.

  • December 09, 2010 - 3:04pm Diane Stadtherr

    Oh, darn!!! NOT!

  • December 09, 2010 - 2:54pm Real Chic

    Over exposed, over rated, got too greedy & doesn't have the market they thought they did. There TV show should be next as its not for family viewing. Maybe after midnight as people decide to tighten up on morals maybe.

  • December 09, 2010 - 2:13pm Shannon Burmatoff

    boohoo

  • December 09, 2010 - 2:11pm Sweet Pea

    KA POW!.............ROFLMAO!!!

  • December 09, 2010 - 2:08pm Sandi Shearin

    Uttt-Ohhh...looks like the cash cows are in for a little reality check of their own. Who the hell would buy a bottle of water for 10 bucks? I could buy 2-24 cases for under $10. They've lost their dam mind! Glad to see ppl are on to these greedy pigs!

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