Mary-Kate and Ashley Olsen Partnering with Sneaker Brand Superga

Celebrity Style Sep. 13, 2011 AT 6:25PM
Mary-Kate and Ashley Olsen Partnering with Sneaker Brand Superga Credit: Larry Busacca/Getty Images

Stylin' sneaks!

Mary-Kate and Ashley Olsen will be putting an even more fashionable spin on Superga tennis shoes for spring/summer 2012, Women's Wear Daily reports.

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The designing twins, who spearhead three fashion labels (The Row, Elizabeth + James and Olsenboye) have been named Creative Directors of the brand and will deck out the rubber-soled sneaks with the chic feel of The Row.

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"We were at a meeting with Steve [Madden, owner of Superga's North American license], and we were wearing Supergas. Two years later, it kind of fell into our lap," Ashley told WWD. "I really don't think there's anything like this brand. It's a tennis-shoe brand with 100 years under its belt. Superga is really a luxurious brand. We are really hoping to bring it back to its roots."

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Celeb fans of the Italian shoe brand include Katie Holmes, Kristen Stewart, and Sienna Miller.

This isn't the first footwear collaboration for the 25-year-old sisters -- The Row recently partnered with TOMS, a shoe company with a charitable edge that donates one pair to a child in need for every set purchased.

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