She's worth it!
"It is important for me that I represent a brand that reflects my personality. I'm pleased to play a part in sharing the uniqueness, the charisma, and the incredible stories of women of all origins and from all regions of the world," the 33-year-old said in a statement on Monday.
Kebede, who is the mother of two children, has appeared on several high-fashion magazine covers and had a small role in The Good Shepherd in 2006 alongside Matt Damon and Angelina Jolie.
In 2005, she was nominated as a Goodwill Ambassador for the World Health Oganization (WHO), for maternal, neonatal and infant healthcare. A few months later, she established the Liya Kebede Foundation, raising money for the Durame Hospital in Awassa, Ethiopia, with the goal of providing healthcare material.
She joins fellow L'Oreal Paris spokeswomen Beyonce, Jennifer Lopez and Gwen Stefani.