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Most Stylish New Yorkers 2011: Bobby Flay

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Name: Bobby Flay

Occupation: Chef: author; TV star

Triple play: "I have a few different looks: the chef whites I wear in my restaurants; breezy pool-side grilling wear for summer at my house; and then when I am out on the town, it's a London meets New York style," says the cohost of Food Network's new show, Worst Cooks in America. Favorite designers? Paul Smith, Prada and Hugo Boss.

Host with the most: "I think Matt Lauer has great style every day. His look is very crisp and simple, but he obviously takes time to get things tailored to fit him perfectly and he just always looks good," says the lifelong New Yorker. "Whether or not he is like sitting in the studio with a great suit on, or he is outside in the fall with a great overcoat and a cool hat, his style is very well thought out. He is so good at it, it is almost annoying!"

March-ing orders: "My wife [actress Stephanie March] kept saying to me 'You need to have a three piece suit because they are in fashion. So I got a couple at Paul Smith to make her happy. My wife happy makes me happy," says Flay. "I love using her as a barometer of style. She will say if something is working or not, and basically if she lets me leave the house, I probably put the right clothes on."

QUOTE: "The toughest thing about creating a wardrobe is finding the right designer that fits you. I buy all of my dress shirts at Pink, because I can buy a certain size off the rack. I don't have to get it tailored and it fits perfectly.  That's a really good trick: get to know which designers and which cuts actually fit you so you don't have to think about it a lot."

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