Gwyneth has GOOP, LC has The Beauty Department and now another stylish celeb is getting in on the online advice action. Olivia Palermo is launching a fashion blog midsummer, the reality TV star told WWD.
PHOTOS: See Olivia's favorite budget beauty buy
Fans of MTV's The City (which was cancelled last year), know Palermo, 25, as the show's villain, who failed to support the fledgling designs of former coworker Whitney Port.
Regardless of her onscreen antics, the socialite who has appeared in ads for Mango clothing, is a favorite of fashion insiders for her unique personal style.
Last fall Palermo hinted to Us Weekly about a top-secret business venture: "It's been a wonderful time for me because I've been able to focus on a lot of other projects that I didn't have time for," she said. "Hopefully I'll be releasing a few things in the spring."
Tell Us: Will you check out Olivia's fashion blog?