PIC: Grace Kelly's Granddaughter Poses for Stunning Gucci Ads

Her grandmother was Princess Grace of Monaco and her mother is Princess Caroline, so it's no wonder Charlotte Casiraghi is a absolutely gorgeous. And now she's showing off her good genes in Gucci's new "Forever Now" ad campaign.

The competitive equestrian, 25, was photographed by Peter Linderbergh against the backdrop of a stable as a nod to the founder of the Italian label's love of riding.

"[Charlotte] not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport," Gucci creative director Frida Giannini said in a statement. 

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Of her new gig, the young royal gushed: "I admire Frida's talent as a designer and she has really managed to reinvent the codes of Gucci by giving them a modern twist and a timeless elegance."

The ads, which will appear in newspapers and magazines beginning Wednesday, are the first in a series. She'll pose for three more of the top fashion photographers over the next two years.