Rihanna Named New Face of Emporio Armani Underwear, Jeans
She may be a pro at scoring beauty endorsements, but it looks like Rihanna's hot-body assets are finally getting the worldwide recognition they deserve!
The Grammy-winning artist, 23, has been named as the new face (and body) of Emporio Armani Underwear and Armani Jeans, the label announced on Monday in a release.
The Fall/Winter 2011-2012 ad campaign, which was shot in New York, will debut in September across both national and international markets.
Rihanna follows in the footsteps of sexy siren Megan Fox, who modeled for the label in a 2010 campaign and was reportedly paid a six-figure salary for her work. (Footballer Cristiano Ronaldo was the actress's male counterpart in the ads.) Prior to Fox, Victoria and David Beckham posed for the label in 2009.
For the "S&M" singer, this marks her first fashion endorsement deal. She currently holds posts as a celeb spokesperson for CoverGirl (since 2007) and NIVEA (which she landed this past May).