Rihanna Named New Face of Emporio Armani Underwear, Jeans
Credit: Jordan Strauss/WireImage.com
She may be a pro at scoring beauty endorsements, but it looks like Rihanna's hot-body assets are finally getting the worldwide recognition they deserve!
The Grammy-winning artist, 23, has been named as the new face (and body) of Emporio Armani Underwear and Armani Jeans, the label announced on Monday in a release.
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The Fall/Winter 2011-2012 ad campaign, which was shot in New York, will debut in September across both national and international markets.
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Rihanna follows in the footsteps of sexy siren Megan Fox, who modeled for the label in a 2010 campaign and was reportedly paid a six-figure salary for her work. (Footballer Cristiano Ronaldo was the actress's male counterpart in the ads.) Prior to Fox, Victoria and David Beckham posed for the label in 2009.
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For the "S&M" singer, this marks her first fashion endorsement deal. She currently holds posts as a celeb spokesperson for CoverGirl (since 2007) and NIVEA (which she landed this past May).
