The luckiest brides on the planet! To celebrate the launch of her bridal shoe collection at Kleinfeld Bridal in NYC, Sarah Jessica Parker surprised three unsuspecting brides, playing their shoe specialist for the day.

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While the three brides-to-be — Hillary, Kaitlin and Taylor-Rey — were told that they were filming a segment about accessorizing for the famed bridal shop, featured on the TLC series Say Yes to the Dress, Parker, 51, hid behind closed doors. Once the ladies tried on their gowns, the Sex and the City actress rolled out with her SJP Collection shoes, announcing that she was the "sales associate for the day."

Naturally, all three brides were very excited to meet the actress and shoe icon. Each one screamed as soon as they saw Parker, with one shouting, "Shut the front door!" The Hocus Pocus actress hugged each of the brides and their moms, then brought out her shoes on a little tea cart, eager to help the ladies make their ultimate pick — on the house!

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The video also offered Us a prime view of Parker's latest shoes, which are also sold at Nordstrom, Bloomingdale's and Neiman Marcus. There's a metallic T-strap heel, blue suede sandals, velvet flats and a white pointed-toe pump with a jewel embellishment on the top, quite similar to the Manolos her character Carrie Bradshaw wore when she finally tied the knot with Mr. Big in the franchise's first film.

Watch the video above to see each of the bride's priceless reactions!

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