Google launched its online shopping site, Boutiques.com, on Wednesday. The new site features collections curated by celebrities, designers, stylists and even bloggers.
A bevvy of fashionistas and designers like Ashley and Mary-Kate Olsen, Carey Mulligan, Olivia Palermo and Tracy Reese have already signed up.
Ashley Olsen's boutique, for example, features an Alexander Wang grey sweater, a Stella McCartney knit hat and Pierre Dumas wedges. Palermo's includes French Sole flats, Brian Atwood boots and a Lanvin bag.
Once inside the star's boutique, users can choose whether to "love" or "hate" the hand-picked fashion items. The site, with all its Google magic, then creates a personalized boutique based on the user's preferences.