Credit: Gilbert Carrasquillo/; George Napolitano/FilmMagic

Google launched its online shopping site,, on Wednesday. The new site features collections curated by celebrities, designers, stylists and even bloggers.

A bevvy of fashionistas and designers like Ashley and Mary-Kate Olsen, Carey Mulligan, Olivia Palermo and Tracy Reese have already signed up.

Ashley Olsen's boutique, for example, features an Alexander Wang grey sweater, a Stella McCartney knit hat and Pierre Dumas wedges. Palermo's includes French Sole flats, Brian Atwood boots and a Lanvin bag.

Once inside the star's boutique, users can choose whether to "love" or "hate" the hand-picked fashion items. The site, with all its Google magic, then creates a personalized boutique based on the user's preferences.