Gwen Stefani, Denise Richards and others tell Us Weekly what they stash in their purse
The Bag: Michael Kors purse
The Essentials: Allergy medicine, Sephora's black eyeliner, her plastic Poketo wallet and a list of spots to get a sweet fix. Explains the America's Next Top Model hostess: "I carry a list of local ice cream and frozen yogurt shops. I'm down to going only four times a week!"
Credit: Michael Pirrocco; Mike Coppola/Getty (inset)