Bill Rancic Gets Giant Ribcage Tattoo to Honor Son Duke

Entertainment Nov. 27, 2012 AT 4:40PM

Bill Rancic is taking his hot dad status to a whole new level!

To honor his three-month-old son, Edward Duke Rancic, the 41-year-old businessman got a giant ribcage tattoo bearing his son's middle name and August 29, 2012 birthday, shocking his wife Giuliana. "I went out and I have a little surprise: I got a tattoo!" Bill tells Giuliana and his in-laws, Anna and Eduardo Rancic, in a preview from the Nov. 27 episode of STYLE's Giuliana & Bill.

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"That's actually pretty hot, honey! I feel like I have to get a tattoo of his name. I'll do it in a place you can't see," Giuliana, 37, tells her man after he exposes his new ink.

Bill Rancic
Bill Rancic

The only problem with Bill's tribute to baby Duke? It's temporary! "Take a picture, because in two days, it'll be gone!" Bill tells his family with a laugh after the tattoo fake-out. "Did you really think I'd get a tattoo?! I'm as straight-laced as they come!"

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All kidding aside, Bill can't get enough of first-time fatherhood -- and his wife of five years Giuliana says he's a natural with their little boy. "I love seeing Bill and Duke together. After Duke's morning feeding, Bill puts him on his stomach (with Duke face up) and they take a little nap together," Giuliana wrote in a TODAY Show blog shortly after her son's birth. "It is the sweetest thing to witness."

Giuliana & Bill airs Tuesday at 8 p.m. (EST) on STYLE.

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