Paris Hilton has the Brazilian government up in arms.
A spokesperson for the country's Secretariat for Women's Affairs wants a beer commercial the heiress stars in off the air, according to the AP.
In the ad, Hilton, 29, poses in a short black dress and rubs a can of Devassa (which translates to "naughty") beer on herself while onlookers swoon through a window.
Watch the commercial
"It's an ad that devalues women - in particular, blond women," says the spokeswoman.
See Paris and her beau's most PDA-filled moments
Eduardo Correia, a spokesperson for regulation company Conar, which has opened three investigations into the campaign, says the ad is particularly offensive because it doesn’t take place on a beach. (The country is known for its tiny bikinis.)
"The problem with the ad isn't a lack of clothing, but its sensual nature," Correia said. "A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."
Wrote Hilton on Twitter Friday, "Are they serious? So ridiculous."
Check out more pics of stars in bikinis
Hilton also wears lingerie and heels in an internet campaign for Devassa's "Bem Loura" -- "very blonde" -- beer.
The company that makes the brew, Grupo Schincariol, did not return calls for comment to the AP. Hilton was in the South American country last week for Carnival.