Brazilian Government Protests "Sensual" Paris Hilton Ads

Entertainment Feb. 26, 2010 AT 12:41PM
Brazilian Government Protests "Sensual" Paris Hilton Ads Credit: Denise Truscello/WireImage.com

Paris Hilton has the Brazilian government up in arms.

A spokesperson for the country's Secretariat for Women's Affairs wants a beer commercial the heiress stars in off the air, according to the AP.

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In the ad, Hilton, 29, poses in a short black dress and rubs a can of Devassa (which translates to "naughty") beer on herself while onlookers swoon through a window.

Watch the commercial

"It's an ad that devalues women - in particular, blond women," says the spokeswoman.

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Eduardo Correia, a spokesperson for regulation company Conar, which has opened three investigations into the campaign, says the ad is particularly offensive because it doesn’t take place on a beach. (The country is known for its tiny bikinis.)

"The problem with the ad isn't a lack of clothing, but its sensual nature," Correia said. "A woman in a bikini on a beach isn't necessarily sensual; it depends on the context."

Wrote Hilton on Twitter Friday, "Are they serious? So ridiculous."

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Hilton also wears lingerie and heels in an internet campaign for Devassa's "Bem Loura" -- "very blonde" -- beer.

The company that makes the brew, Grupo Schincariol, did not return calls for comment to the AP. Hilton was in the South American country last week for Carnival.

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