Britney Spears' new video is going viral, and the full version isn't even available yet.

The singer kicked off an online initiative Wednesday to reward her Twitter followers with screen grabs and video clips of the "3" video ahead of its full premiere Friday morning.

The unique viral unveiling -- taking place at -- began with a posting from the singer herself.

"1...2...3 days until the premier of my new video but don't stress, I will be sending out lots of pics and clips for the next 3 days," Spears, 27, wrote Wednesday.

On Thursday, Spears, who has already released three still images from the video, shot earlier this month in Los Angeles, will post three five-second clips on her page. The URL to the full video will be Tweeted to Spears' 3.5 million followers Friday at 10 a.m./ET.

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Directed by Diane Martel, the "3" video is the first off Spears' new Singles Collection, which hits stores Nov. 10 and includes 17 of the singer's most popular songs.