"My name is Heidi Montag and you know me as a pop culture phenomenon," proclaims the 24-year-old Hills alum in a preview clip for Famous Food, premiering July 10 on VH1.

Competing against The Bachelor's Jake Pavelka and The Real Housewives of New Jersey's Danielle Staub to open a restaurant in Hollywood, Montag believes she may be the show's dark horse.

"People think I'm this train wreck that hasn't wrecked yet," she says. "Little do they know, I have a brain."

And as Montag points out, she has plenty experience in the food business. "My parents owned their own restaurant and I've worked in one since I was 13," she says. "I will be the hottest restaurant owner to ever exist on the Sunset Strip."

Famous Food premieres July 10 at 10 p.m. (EST) on VH1.