PIC: Adam Levine Sports New Mustache on NYC Movie Set

Credit: Mobli

Adam Levine, is that you?

The Voice coach is normally clean shaven when critiquing singers on the NBC series, but for his feature film debut in 2013's Can a Song Save Your Life?, Levine is opting for a drastically different look.

Showing off a brand-new mustache and full beard in a photo posted to his Mobli.com page Tuesday, Levine declared himself to be a "grizzly man."

VIDEO: Music's most stylish stars

Beginning production on the flick costarring Keira Knightley, Mark Ruffalo and Hailee Steinfeld Monday, Levine appeared to make a good impression on the film's New York City set. "Shot my first scene this morning! I think I did well because nobody yelled at me," he tweeted.

Appearing as the boyfriend of Knightley's character in the music-based drama, Levine, 33,will be joined on screen by his fellow Voice coach, Cee Lo Green, who will star as a famous hip-hop artist.

Also this summer, the Maroon 5 frontman is hard at work scouting talent for season 3 of The Voice, which premieres in September. Levine has also mended fences with his season 2 Voice frienemy, Christina Aguilera, with whom he bickered over contestant Tony Lucca. "I love her, she's the best, and we're having a fantastic time as of late on the set," Levine recently told MTV.

Tell Us: What do you think of Levine's scruffy look?