Heaven help anyone who comes between a hungry bear and his favorite yogurt -- or his Us Weekly! In Chobani's latest television spot -- which first debuted during Super Bowl XLVIII -- a ferocious yet discerning grizzly bear wreaks havoc on a country store.

As terrified customers flee and a store clerk quakes behind the counter, the fearsome ursine critter tears apart the store as he knocks down shelves, busts windows and growls, searching fervently for just the right snack. Finally, thankfully, he finds a cup of Chobani Greek yogurt.

Satisfied and about to be sated, the bear politely rings the bell -- and leafs through a bears-only edition of Us!

Watch the hilarious clip now!