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Sarah Palin's Eyeglasses on Back Order
Friday September 12, 2008

September 4, 2008
Justin Sullivan/Getty Images

Coverage of Sarah Palin has boosted sales of items she wears.

The Alaska governor's signature rimless eyeglasses are on back order, Amy Hahn, the vice president of Italee Optics Inc., the brand's U.S. distributor, told the Wall Street Journal.

Demand for the $375 frames designed by Kazuo Kawasaki (style series 704, color 34) has quadrupled since the Republican National Convention last week. To fulfill orders, Italee Optics Inc. is now manufacturing the glasses around the clock.

"The next day, our phone started ringing off the hook," Hahn explained. "Now we're doing everything we can to keep up."

See photos of Sarah Palin on the campaign trail.

Meanwhile, sales of the red peep-toe 3 1/2-inch heels by Naughty Monkey that Palin wore jumped 50% on Amazon.com.

"The age bracket we target is a little younger. It's a very edgy, very hip, very street brand," Jay Randhawa, the brand director of the brand's parent company told the WSJ.

The pumps, Randhawa added, were originally designed for 20-something club-goers like Paris Hilton.

Hoping to capitalize on interest in Palin, WigSalon.com is highlighting their selection of Palin-esque wigs.

"Obviously we're going to get a jump from this," owner Joe Aronesty told the WSJ. "And it's not even close to Halloween."

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