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See Michael Phelps' Corn Flakes Box
Wednesday August 20, 2008

Michael Phelps Corn Flakes

Copyright 2008 Kellogg's

The Kellogg Co. has released Michael Phelps' upcoming Corn Flakes cereal box art.

The 23-year-old swimming champ — who won a record eight gold medals at the 2008 Beijing Olympics — will also appear on Kellogg's Frosted Flakes, beginning in mid-September. (Phelps passed on posing on Wheaties boxes, where he has appeared before. Kellogg Co. would not reveal how much it paid him.)

See more unforgettable photos of Michael Phelps.

It's the latest endorsement deal for the star, who could make $100 million over his lifetime. He already has gigs with PowerBar, Omega, AT&T Wireless, Visa and Speedo.

Phelps debuts his eight gold medals on the new cover of Sports Illustrated.

He pays homage to Mark Spitz by draping the golds around his neck, just as Spitz did after he won seven golds in the 1972 Munich games.

"He broke a record every time he went into the water," Sports Illustrated Group Editor Terry McDonnell said in a statement. "He won eight gold medals, all on heart, ability and courage."

Check out Olympic hunks photos.

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