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Olsen Twins to Launch Junior Brand for J.C. Penney
Monday – October 26, 2009 – 12:05pm
Mary-Kate and Ashley Olsen have once again entered the fashion design fray.
The former child actresses, 23, are set to launch a new mass-market line for J.C. Penney department stores, Women's Wear Daily first reported.
The travel-themed sportswear and accessories line will be available in 600 stores nationwide.
See fall's hottest fashion trends.
Called Olsenboye, the mid-priced juniors' line will feature various collections, each of which will highlight a different city of interest to the twins. The merchandise will include denim, bottoms, tops, dresses, skirts, shorts, jackets, handbags and shoes. The line will retail from $20 to $50 and is being designed to be mixed to create different looks. The items will be available in sizes 0 to 15.
"It's really important that Olsenboye serves lots of girls," Liz Sweney, Penney's executive vice president and general merchandise manager, said. "It's not just about girls size zero or one."
Check out the day's top celeb news photos.
Their clothing hits select store shelves and the J.C. Penney's Web site beginning in early November. The full collection will be available in February.
Mary-Kate and Ashley, worth an estimated $300 million combined, also helm high-end clothing lines The Row and Elizabeth and James. They also had a short-lived girls' clothing line at Wal-Mart.
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Comments
(14)-
January 24, 2010 - 3:36pm demilovatoFan16 Says:
omg these girls have ruined their life! they used to be my role models they should be ashamed about their selves because they were really great girls jeez this is sad -
October 27, 2009 - 7:12am cgs Says:
Be it that it may, like the other girl said, maybe they will make something decent that we can afford but actually, i think not. the way they make clothes today, ha ha. so if they are doing a cheap line, God only knows what its gonna look like~~ def not for me. Their other line was/is so expensive. Yeah i wanna make them richer. NOT! -
October 27, 2009 - 7:07am mommamadonna Says:
JD ~~exactly they don't have a sense of fashion; also why do they always look like they are holding their nostrils in? -
October 27, 2009 - 1:13am gina Says:
i'm hungry and getting fat. lol -
October 27, 2009 - 1:12am gina Says:
i loved the walmart line and makeups. i'm excited for my daughter. can't wait to tell her this in the morning. -
October 26, 2009 - 9:32pm B Says:
They are small and petite girls which is why they are thin. -
October 26, 2009 - 3:12pm Amber Says:
I do not understand this fashion at all. -
October 26, 2009 - 2:36pm JD Says:
They have no sense of fashion whatsoever. How can the launch a line? -
October 26, 2009 - 2:23pm Heather Says:
These girls are breaking my heart they use to be so beautiful now they look like a walking skeleton!!!!Sorry girls you need a break!!!!! -
October 26, 2009 - 2:01pm Sarah Says:
They look very hungry.... -
October 26, 2009 - 1:57pm Joy Says:
Who cares. -
October 26, 2009 - 1:45pm Jon Says:
Sounds great, I wish both twins the best with their new line, etc. -
October 26, 2009 - 1:37pm SIMS Says:
The Olson twins 1) Look horrible 90% of the time, like in the picture above 2) Are RAIL thin and obviously unhealthy, sunken eyes, bone portruding from their bodies...what on earth do they know about "Sportswear", it't not like either one works out! They just smoke and do drugs to stay thin This clothing line is going to tank. -
October 26, 2009 - 1:11pm Miss M Says:
One of their clothing lines I might actually be able to afford!!
Comments (14) »