All that glitters isn’t gold, and Ivanka Trump is learning that the hard way. The daughter of Donald Trump appeared alongside her family to discuss the shocking presidential election and her role in her father’s transition team during the Sunday, November 13, episode of CBS’ 60 Minutes. Shortly following the broadcast that also featured Donald, Melania, Donald Jr., Eric and Tiffany Trump, Ivanka’s team sent out a media blast promoting a $10,800 piece of jewelry that she wore from her own line. According to a tweet and screengrab from New York Times reporter Eric Lipton, the message read “Ivanka Trump wearing her favorite bangle from the Metropolis Collection on ‘60 Minutes.'”
the press release I got said $10,800! pic.twitter.com/E6eQDjOJEj
— Amanda Hess (@amandahess) November 15, 2016
“It is already happening: Trump Family Sees President of United States–as a Marketing Opportunity,” he wrote. The alert included a photo of the 18-karat yellow gold bracelet studded with 0.78 carats of diamonds, a complement to her tan short-sleeved shift dress.
Ivanka, 35, sent out a similar alert following her speech at the Republican National Convention in July, urging her 2.35 million Twitter followers to shop the Ivanka Trump Studded Sheath Dress.
Unsurprisingly, Ivanka was blasted by critics for for using her appearance to push her own brand. “Ivanka Trump hawking $10,800 bracelet she wore on 60 Minutes. Total lack of class, dignity, sense of appropriateness. God help us,” a tweeter wrote on November 16. Another user tweeted in agreement the same day, writing “Lobbyists may not get rich, but Trump family will. Who of Trump supporters have $10,000 to buy Ivanka’s bangle? Disgusting.”
Ivanka’s team credits the promotion to a mistake. “This notification was sent by a well-intentioned marketing employee at one of our companies who was following customary protocol, and who, like many of us, is still making adjustments post-election,” Abigail Klem, president of the brand, said in a statement according to ABC. “We are proactively discussing new policies and procedures with all of our partners going forward.”
