You have got to be shitting me, Zara. pic.twitter.com/tiOsJv5AVy
— Muireann O'Connell (@MuireannO_C) February 28, 2017
Missed opportunity. Zara just unveiled a new “Love Your Curves” campaign. Great in theory but not so much in practice, as Twitter quickly pointed out to the retailer.
The affordable-luxe mall chain’s new ad features two women — one brunette, one blonde — clad in baseball tees and blue jeans, facing away and looking back at the photographer. Both models are showing off their aforementioned “curves” for the camera. The only issue? Both models are quite thin.
While that’s obviously not a problem in and of itself, social commenters felt it odd that for an ad running the slogan “love your curves,” Zara went with the typical body standard for fashion campaigns as opposed to showing a variety of truly curvaceous body shapes.
ZARA DO YOU KNOW WHAT CURVES ARE pic.twitter.com/NjJaPnCNx2
— MattMo (@mattmodeterding) February 28, 2017
Love your curves – @ZARA pic.twitter.com/4ERvTka2sO
— Bert Swattermain (@BertSwattermain) February 28, 2017
YO @ZARA ! Let me help you with your shitty "love your curves" advertising campaign ??♀️ pic.twitter.com/KL8uJYUr5g
— Lauren Jane (@laurenjanebee) March 3, 2017
Hey @Zara, I and a few of my girlfriends got some real curves. I can DM dem to u if you wanna see dem, okay?! Thanks! #LoveYourCurves #ZARA pic.twitter.com/zNuANTtTDh
— Mearl Colaco (@mearlcolaco) March 1, 2017
When @ZARA tell you to love your curves with two models who are no bigger than a size 6… ?♀️? pic.twitter.com/eGnjS5EDJO
— REBEKKA ? (@rebekkablogs) March 2, 2017
Looking for them curves like ?#ZARA pic.twitter.com/DngX5WarJc
— Jenthe (@BodenJenthe) March 1, 2017
One woman did come to the label’s defense, though:
What's the wrong with you people? Even thin girls have curves… @ZARA #ZaraCampaign #loveyourcurves pic.twitter.com/R6QNDkYYZc
— Vanne Gumley (@Vanne_Gumley) March 1, 2017
Where do you stand on Zara’s “Love Your Curves” campaign? Tweet your thoughts with @UsWeeklyStylish!
